Maximilian Busser and Friends (MB&F) is a Swiss watch brand founded by Maximilian Busser in 2005 in Geneva. MB&F is an artistic concept laboratory based around a simple idea: to assemble collectives of independent watchmaking professionals to develop radical watches. For the project, we concentrated on product photography and were extra meticulous to portray the minuscule details of the watches within our shots. We utilized both plain, white and differentiated backgrounds for our shots of the watches and used several settings to shoot our lifestyle photography for the brand.
